The New Family Gallery, featuring the “A-B-See-Do” children’s exhibition occupies 570 square meters on the first floor of the Abraham and Edita Spiegel Family Building.


The exhibition A-B-See-Do brings to life the essence of the Hebrew Language and engages all audiences, especially families with young children. Using cutting edge contemporary museum media to create a multi-sensory experiential exhibition aimed at ages 3-12 along with their parents and other adult relatives and friends.


The exhibition conveys the idea that language is the foundation for learning and focuses on the rebirth of the Hebrew language and the distinctiveness of the Hebrew language. The exhibition also emphasizes a respect for history, places value on reinvention, pays tribute to the society where the language was developed, and highlights the vast strength that a language has in communicating heritage and tradition.


“This is a new direction for Beit Hatfutsot,” says Chief Curator Hagai Segev. “The goal is to make Beit Hatfutsot a bustling site of contemporary discourse about Jewish and Israeli identity and culture. Our guiding principle is to simultaneously represent the diversity, pluralism and openness of Jewish culture, along with the processes that have led to the current situation from previous generations.”


Initiation and Concept Development: Tamar Hadar, Efrat Adiv – CMOTA
Curators: Tamar Hadar, Efrat Adiv, Smadar Keren
Project Manager: Smadar Keren
Design and planning: Eliya Shapiro
Language Consultant & Script Author: Ruvik Rosenthal
Illustrations: Eitay Riechert
Typography: Danny Meirav (Hatayas)
Planning, Production and Media: Breeze Creative Ltd. - Sagi Yehezkel, Ben Genislaw, Reut Shahar, Guy Sagiv


About Beit Hatfutsot and the new Family Gallery:
Beit Hatfutsot, the Museum of the Jewish People, is a unique global institution conveying the ongoing and extraordinary story of the Jewish people. Beit Hatfutsot connects Jewish people to their roots and strengthens their personal and collective Jewish identity. Beit Hatfutsot conveys to the world the fascinating narrative of the Jewish people and the essence of the Jewish culture, faith, purpose and deed while presenting the contribution of world Jewry to humanity.


On the summer of 2011 Beit Hatfutsot opened the new Family Gallery, in the Spiegel Family Building, designated to host various activities for children of all ages. A-B-See-Do is the first exhibition displayed in the new Family Gallery.


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